Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress
Publisher: Routledge

Xvii + 212 ISBN 978 0 415 32061 0 (pbk). Social semiotics suggests that signs (and videogames use many of them, as we shall see) are created with intentionality, but are only ever interpreted, and that there is no set or fixed meaning in a given sign. The aim of this paper is to show how a substantive area of social research –learning– can be investigated using a multimodal social semiotic approach. Book Review: Multimodality: A Social Semiotic Approach to Contemporary Communication by Gunther Kress, 2010. A social semiotics approach (Kress, 2010; see also Halliday, 1978). A social semiotic approach to contemporary communication. Visual Communication, 6 (1):19–53. The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Visual-verbal communication on online newspaper home pages. Multimodality: A social semiotic approach to contemporary communication. We apply the approach to three different institutions – a school, a museum and a hospital, illustrating key concepts and addressing issues around pedagogy and technology in contemporary society. Multimodality: A Social Semiotic Approach to Contemporary Communication.